#10 Instagram’s Algorithm Ain't Loyal

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Listen here…

I recently read an article that stated only 7-10% of your Instagram followers can see your content (organically) in the IG feed.

In this episode, I share why you should consider other platforms (website, newsletter, podcast, YouTube) outside of Instagram to grow your business.

Resources mentioned:

Convertkit

Mailchimp

#7 WHY YOU SHOULDN'T GIVE A DAMN ABOUT YOUTUBE CHECKS | HERE'S WHAT YOU SHOULD FOCUS ON INSTEAD

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I've been seeing a lot of YouTubers complain about their Adsense check being smaller than usual because YouTube isn't monetizing videos.

Some folks are even thinking about leaving the platform altogether.

As a content creator (and viewer), I think YouTube shouldn't be any creator's only source of income.

Here's what you can do instead of relying only on the Adsense check:

  • Sell your own products and services

  • Affiliate links

  • Sponsored videos

  • Use the YouTube platform to book offline opportunities

#6 SIX LIFE LESSONS I LEARNED FROM MY FIRST TV APPEARANCE

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I can't believe I did it but I'm so glad I did!

I had my first TV appearance this week and it was an amazing experience. :-)

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In this episode, I talk about how I was able to secure this opportunity, how to combat some of the overwhelm of getting ready for everything in 4 days (including getting my kids ready for an international trip), my struggle with insecurity, and why I will have to stay uncomfortable if I want to grow in life and business.

Listen here....

Lessons Mentioned:

  • Always tap into my community for help 

  • Always be ready, so I don't have to get ready

  • It's okay not to be perfect -- being perfect is overrated

  • Write a list and check it twice to combat overwhelm

  • It goes down in the DMs...in a good way

  • Who do I need to become in order to have my best life and business?

Resources mentioned:

My interview with Good Morning Washington

#5 STOP SAYING YOU DON'T HAVE ENOUGH TIME TO WORK ON YOUR BUSINESS - GET YOUR SHIT TOGETHER!

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In this episode, I share the importance of getting out of your own way and why you should stop making excuses about not having time to start and/or grow your business.

Listen here...

Tips mentioned:

  • Get up earlier or stay up later to get work done

  • Get yo ass off of social media!

  • Find pockets of time during the day to get small tasks done

 

Resources mentioned:

Freedom app

#4 3 WAYS TO USE SOCIAL MEDIA TO BUILD YOUR BUSINESS

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If you want to grow your business using social media, you can't just throw up random pictures. Your plan has to be more strategic than that. You should post what your audience wants to see and share it in a way that will allow you to educate and build that "know, like & trust" factor that is so important when you want to make sell products and/or services.

In this episode, I share 3 strategies you must do if you want to use social media to get paid.

Listen here...

The 3 strategies are:

  • Connection/Engagement - Be personable and use your social media to get to know your audience. 

  • Build an email list - Ask your social media peeps to get on your email list, so they can connect with you on a more personal level and you have a chance to provide free and paid content. 

  • Sell directly on your social media platforms -There should be a nice balance of free content and paid offerings. Don't be that person who is "only selling" because no one wants to be sold to all day. Live video on platforms like Instagram has been really helpful for my brand. 

Resources mentioned in this episode:

Mailchimp - email service provider to collect emails to build your mailing list; offers a free account for up to 2,000 subscribers